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Teen runs million-dollar business selling custom designed socks

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Brennan Agranoff, 17, has more than 500 designs he comes up with by himself.

A local teenager has sold $1 million in custom socks, and he hasn't even graduated high school.

Brennan Agranoff is the founder and CEO of HoopSwagg, an online custom-design sock business that he runs from his backyard.

“I have enough socks in this warehouse to wear every day until I die, and I was like, ‘wow, that's shocking,’” said Agranoff.

He gets about 100 new sock orders every day for the more than 500 designs that he comes up with himself.

“My ideas, they're either really random or based on what is happening right now,” said Agranoff.

His unique designs include PDX carpet, galaxy themed and even pictures of the goats that his family owns; they’re one of his most popular designs.

The idea for HoopSwagg came to him four years ago at age 13 at a high school basketball game. The Sherwood High School junior then spent six months researching the mechanics and logistics of putting together his company.

“I taught myself how to code and graphic design and learned as I went. It slowly evolved and I learned more business aspect,” said Agranoff.

Dad and business investor, Brian Agranoff, took a leap of faith on his son, even when he says he thought it was a little crazy.

“Every day is kind of an adventure really,” said Brian Agranoff. “Never underestimate the power and ability your kids have to do something cool.”

Not many teenagers can get out of doing chores, even those who run a million-dollar business.

Brennan’s mother and father make sure he has a balanced life. The 17-year-old still has to go to school, work on homework and feed the goats.

“I'll come home from school and I work about 5 to 6 hours a day. I don't necessarily sleep the most. I love it,” said Agranoff.

Brennan is also color blind. Fortunately, he has his parents and a full team behind him that he has hired to help when it’s needed.

He says he plans on pursuing a college education in the future, but he will graduate early and work for his company full-time for a while beforehand. He says his next big step is to branch into retail in traditional brick-and-mortar stores.

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